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Isabel Toa created and posted content to all of Utah State University's social media channels.
She coordinated posts with the USU Social Media Coordinator and the Trademarks and Licensing Director on main social media channels including Instagram, Facebook and Twitter. The content was specifically catered for each platform's audience which generally included students, faculty and alumni.
Isabel additionally contributed to other USU social media including Snapchat, LinkedIn, Pinterest and Google+.
Campaign Planning & Social Media Strategy
Campaigns & Strategies
Subject: Instagram Social Media Strategy
Communication: Internal/External
Audience: Students, alumni, co-workers
Goal: Create a comprehensive, year-round strategy to increase student engagement and reach, and promote diversity on university Instagram account
Subject: General Social Media Strategy
Communication: Internal/External
Audience: Students, alumni, co-workers
Goal: Create a comprehensive, year-round strategy to increase student engagement and reach across all university social media accounts
Subject: Snapchat Social Media Strategy
Communication: Internal/External
Audience: Students, alumni, co-workers
Goal: Create a comprehensive, year-round strategy to increase student engagement and raise awareness of student life on university Snapchat account
Subject: True Blue Aggie Friday Social Media Campaign
Communication: Internal/External
Audience: Students, alumni, co-workers
Goal: Create a campaign to increase awareness of new USU tradition, encouraging students to sport Aggie gear every Friday
Subject: Student Social Media Team Initiative
Communication: Internal
Audience: Team members
Goal: Initiate new strategy to increase student engagement, reach, and individuality through content curated by student influencers
Subject: USU 2017 Commencement Social Media Campaign
Communication: Internal/External
Audience: USU graduating class of 2017, alumni
Goal: Create updated social media campaign to highlight USU graduating students
Social Media Posts
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Sample Social Media Posts
More social media examples are available upon request.
All pictures and captions were created by Isabel Toa.
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